The Texas College Guidebook

Reach more than 1+ Million TX high school students

Partner with Postsecondary Pathways to expand your outreach to college-bound Texans!

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Guidebook Cover -- Spring Semester 2019

“This is wonderful! Thanks for such a useful tool.”

— From a High School Counselor thank-you email

Reach more than 1+ million TX HS students!

Principals are eager to distribute The Guidebook to all their students!

During their annual conference in Austin, secondary school principals asked us for more resources related to the college selection and admission process.


Directly link students and their families to your website and social media channels. Plus, we invite you to include a video —hosted on YouTube or Vimeo!

To do this, we need your help. Join us in helping distribute The Guidebook FREE to every high school student in Texas!

Instead of charging the students or schools to produce The Guidebook, we provide organizations — like yours — an incredible opportunity:

Showcase your organization or business to more than 1+ million high school students and their families with an interactive advertisement!

The Guidebook is the first-ever, full-color ePublication featuring all of the 73 four-year, accredited colleges and universities in Texas with a residential campus. Actually, it is the first publication of any type with each Texas college featured on an entire profile page packed with up-to-date information.

We created The Guidebook to be completely interactive with embedded videos and direct links to the best available resources.


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  • Students from All Types of Schools

  • High School: 9th-12th Grades

STATEWIDE                               1,707,364

DFW Metroplex                           468,713

Greater Houston                         387,335

Central & East TX                       345,267

South TX                                    329,047

West TX                                       177,272

An Extensive Distribution Network

The TX College Guidebook is distributed free to all Texas students — thanks to sponsors like you.

To reach more than 1.5 million Texas high school students, Postsecondary Pathways is creating an extensive distribution network. The goal is for students to directly receive a copy of the guidebook from more than one source.

Schools, Principals & Counselors

Principals are eager to distribute the The TX College Guidebook!

  • Directly emailed to students & parents

  • Shared through school social media

  • Shared through college application platforms, such as Naviance

  • Used in college prep classes like AVID

The guidebook is also being distributed to:

PTA | PTO | PTSA Organizations
Texas Association of Secondary School Principals
Texas Association of Student Councils
Texas School Counselor Association
Texas Association of School Boards
Independent Schools Association of the Southwest
Texas Private Schools Association
National Catholic Educational Association in Texas
Texas Homeschool Coalition Association
Texas Virtual School Networks
Texas Association of College Admission Counselors (HS Counselors)

Postsecondary Pathways is proud to be an endorsed partner program of the Texas Association of Student Councils. 

Secondary Distribution Channels

Community Organizations (partial list)
Boy Scouts
Girl Scouts
STEM Scouts
YMCA & YWCA Programs
4-H Clubs
College Community Based Organizations
Cultural Groups
Chambers of Commerce

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Interactive Ad Rates

Include direct links & videos — at no additional charge!

  • Inside Front Cover: $4000

  • Full Page: $2500*

  • Half Page: $1500*

  • Quarter Page: $850

  • Printable & Postable Page: Email for rates

* FEBRUARY SPECIAL: We have a limited number of half & full-page “Try Me Ads” with special introductory rates. Contact us today for more details.

Nonprofit organizations: Ask about our discount for full-page ads.

Rate Details
Rates are subject to change. All prices are NET RATES and reflect price per ad, per issue. We do not pay agency commissions or give agency discounts. We can provide accredited agencies with gross invoices, however, upon request.

Premium Placement -- Must Act Now!
If you would like your full-page ad to be adjacent to a particular university, reserve your space immediately! There is only ONE premium placement available per university. First reserved, first served. 

Premium placement details:

  • Purchase of full-page ad

  • 10% upgrade fee

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Directly link students to your website!

Interactive Ads
Since The Guidebook is interactive, you can drive students and their families directly to your website and social media channels!

We encourage you to include the following components in your ad:

  • Direct link to your website (link your logo image, as well as a more explicit link)

  • Link to a video hosted on Vimeo or YouTube (we can provide a complimentary YouTube or Vimeo still image from your video for the link)

  • Link to your social media accounts

If you have other creative ideas, please ask! We want the students to enjoy the ads, as much as the guide.

Opportunity to Change/Rotate Your Ad
We invite you to change your ad copy — up to 3 times per month with no additional charge. Highlight upcoming events, such as Preview Days or deadlines. Showcase different departments or programs. It is completely up to you!

Artwork Assistance
We are happy to ensure your ad is a professional representation of you and your company. Our production team is available to discuss these specifications and help with technical issues.

If you would like, our graphic designers are available to create your ad. The designers are offering the rate of $50/hour for TX College Guidebook advertisers.

Acceptable Applications

  • Adobe InDesign

  • Adobe Acrobat

  • PDF Format (press optimized)

Ad Sizes

Full-Page Ad
8.5 x 11 - or - 8.75 x 11.25 (with bleed)

Half-Page Ad
8.5 x 5

Quarter-Page Ad
3.75 x 5 - or - 7.5  x 2.5

Fonts & Image Specs

  • PDF submissions must have fonts embedded.

  • Use RGB colors.

  • All images must be 300 dpi at 100%.

  • Low resolution images and images pulled from websites will reproduce poorly and will not be accepted.

File Delivery
All ad materials should be sent via email directly to your Account Executive.


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“Our students love it!” — HS Counselor

Since ad space is limited in The TX College Guidebook — we are offering you the opportunity to reserve your space with a courtesy hold. A sales representative will follow-up within one business day to discuss your needs and finalize your ad placement.

Our launch is just now beginning! The open rate on our first email blast was 27%. Now, comes the social media and distribution through all channels, including partner organizations.

Rave reviews are rolling in —

“This is absolutely perfect!”

“This is wonderful! Thanks for such a useful tool.”

“Thanks so much for sharing the guidebook. It’s great!”

Don’t be left out! Showcase your organization to college-bound TX students!

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Contact Us to Reserve Your Space

Name *
Ad Size
If you are interested in a Premium Placement full-page ad, please list the college(s) in rank order that you prefer to share a double-page spread. You may also designate a different type of page.
Are you a nonprofit organization?
Nonprofit organizations may qualify for a discount on full-page ad rates.
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The Guidebook Sales Department


Austin Office

Postsecondary Pathways
University Park
3300 North Interstate 35, Suite 700
Austin, TX 78705

By Appointment Only
Monday - Friday: 9 am - 5 pm

Mailing Address
P.O. Box 142081
Austin, TX 78714-2081